Overview
Intent-aware fundraising, run by your team
Jev reads intent signals. Your approved content and rules decide what visitors see. This view is where a digital team configures, reviews and measures it.
Campaign
Giving Tuesday 2026
- Active
- Nov 1 – Dec 1, 2026
- Priority
- donations
- Adaptive experiences
- LearnTake ActionDonateSubscribe
Donation-first. Volunteer and help paths still work when a visitor asks for them directly.
Kill switch
Adaptive behavior
Visitors in the adaptive arm get intent-aware experiences. Everyone else sees the normal static CTA.
Applies immediately to the public site in this browser. In production this is a flag your team owns, independent of any model.
Decision layer
Checking…
No API key is configured, so a local classifier with the same typed outputs is answering. Add TYPESAFE_API_KEY on the server to switch to the hosted model. Nothing else changes.
If a hosted call fails, that request degrades to the offline classifier, so the page never breaks.
…The system
From search data to the page
- 1Search Console exportQueries and landing pages, imported as a CSV.Code decides
- 2Page intent profilesEach query classified, then averaged by landing page. A historical prior.Jev decides
- 3Visitor sessionPage, source, scroll, time, pages viewed. Normalized, nothing identifying.Code decides
- 4Jev decisionLikely intent, readiness, help signal, confidence.Jev decides
- 5Policy + approved contentThresholds, guardrails and hysteresis pick an approved variant.Code decides
- 6Adaptive UIDeterministic components. Donation, forms and analytics.Code decides
Experiment · control vs. adaptive
Headline comparison
Sample data. Every number on this screen is fictional and written to illustrate the layout. It is not a result, benchmark or projection.
Not conclusive (p = 0.15). Too early to call a winner.
Average gift $52 vs. $54.
Adaptive offers softer next steps, so engagement counts learn, action and help clicks too.
Live from this browser
What you just did on the public site
No events yet. Open the red wolf page, interact with the adaptive box and page (add ?present=1 to the address for Demo controls). Impressions, clicks and simulated gifts show up here, stored only in this browser.