Search Console

From search queries to page intent profiles

Import a Search Console export. Each query is classified, then averaged by landing page to show what the people who arrive there were historically looking for.

What this data is, and what it isn’t. Search Console reports aggregate queries for a page. It does not tell us what any individual visitor searched for, and this system never claims to. A profile is a prior that helps interpret a session. It is not evidence about a person.

Step 1

Import an export

Accepts the combined Query, Page, Clicks, Impressions, CTR, Position export (Search Console API, Looker Studio or BigQuery) or the plain Queries table from the Performance report.

Download the sample

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Step 2

Page intent profiles

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Share of each page’s search clicks by likely intent. Prior strength grows with click volume (60 clicks = 50% trust), so a thinly-sampled page can’t steer a visitor’s experience much.

    Step 3

    Query classification

    Each row is one query classified by Jev into intent, topic and support readiness. Low-confidence rows are the ones a team might review.

    Classified Search Console queries
    QueryPageClicksIntentTopicSupport readiness

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